<<    Eureka! Winning Ways

With the dramatic difference of a novel scientific method for accelerating reliable growth, the Eureka! Winning Ways system has provided IMC’s clients with a proven strategy for measurable growth.  Utilizing a team approach, sessions are customized for your unique situation and provides solutions for more effective sales messages, gaining new markets and customers and improving products and services. In addition, the process involves a system for forecasting the likelihood of success and a disciplined learning focused process that helps to develop ideas for growth more effectively and efficiently.

Step 1: Ideation

In a one-day session, your team works TOGETHER to create ideas for growth that balance what customers dream of and what you can practically deliver. Ideas are developed for:

1. More effective Sales Messages
2. New Customers or Markets
3. New & Improved Products/Services
4. Export Opportunities
5. Green/Sustainability Opportunities

Results You Can Expect:

You’ll create a pipeline of ideas for growing the business. The final ideas will include BOTH new ideas and thinking deeper (and smarter) about old ideas. Most importantly, your team will learn key growth leadership principles they can apply well beyond the workshop.

Step 2: Select

Your team selects ideas with the greatest odds of success. Research then aligns your team on those growth ideas with the greatest chance of generating real customer interest. Specific diagnostics help you improve your odds of success:

• Overt Benefit - helps drive customer interest
• Real Reason to Believe - increases sales close rates
• Dramatic Difference - increases profitability

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• Results You Can Expect:

• Small and mid-sized companies through the program create ideas roughly 2x as unique as those created by fortune 500 companies.

• Step 3: Execute

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• At a half-day meeting your team's collective brain power creates a step-by-step action plan for turning the top growth ideas into reality. Importantly, the process reduces risk, increases meaningful learning and accelerates time to market in SMARTER, LESS COSTLY ways.

Weekly coaching sessions keep your project leaders on track, accelerating learning by applying seven-day rapid cycles of “fail fast - fail cheap - get smart” learning - keeping the budget low but the learning and profit potential high.

Results You Can Expect:

98%+ success rate discovering and developing ideas that you feel confident taking to market - to get you growing NOW.

Plus a team that is unified, focused and full of growth leaders able to create and execute growth ideas. The result is faster speed to market at lower cost. The most impressive results: a market launch using 10% of the staff, 16% of the time and at 18% of the cost.

Step 4: Repeat

Because the need for growth never ends, we “reload” the next quarter - repeating an abbreviated session, running research and using our fast development process to move new ideas through the pipeline.

Results You Can Expect:

With repeated cycles of application and learning, your managers continue to transform into growth leaders - getting faster, smarter and more efficient at creating, selecting and developing ideas to grow the business - while keeping the pipeline full in the process.