Find Hidden Assets in Your Business

Businesses often possess potential which they are unaware of, and as a result, it goes untapped. Similarly, people frequently come up with innovative ideas for new products, but they don’t always know the proper steps needed to follow in order to advance it. Through IMC’s newest strategic partner, successful business owner and inventor of the Ab Roller®, Don Brown, companies can turn their hidden assets into revenue opportunities.

Hidden Assets in a Problem

Don has a proven knack for finding and creating opportunity and he wants to share his ability with others in their quest for success. He is best known as the inventor of the most successful piece of abdominal workout equipment in the world – the Ab Roller®. When a member of Don’s fitness center was recovering from an automobile accident and couldn’t perform traditional sit-ups, Don created the original Ab Roller® model out of a PAPERCLIP. To date over 10 million Ab Rollers® have been sold.

This inventive product led to more opportunity – igniting Don’s successful career as an inventor and product developer beyond the Ab Roller® product line. He also began receiving many consulting requests by companies and entrepreneurs and he has helped many companies think more creatively about their hidden assets and assisted with the launch of clients’ products.

His experience, knowledge and success also led to the writing of his book, Invent Yourself Rich: 16 Secrets for Creating Million-Dollar Inventions. It provides insights, advice and important pitfalls to avoid based on his own triumphs AND mistakes. He also shares many of his secrets and strategies for success.

Experience and Exposure

Don has an invaluable amount of knowledge regarding product marketing and promotion and helps clients think beyond their current offerings.

Don’s products have also been advertised through TV commercials and infomercials. He has even found that sometimes the simplest forms of promotion, like a mall cart and web-based marketing, may prove to be the most effective. Some of his other successful products include the Ab Coaster®, Micro S’mores® and the popular brand of hand-held massagers, called Nukkles®.

His products have been featured on television programs such as Oprah, CNN Tonight, Good Morning America, The Biggest Loser and The Big Idea with Donny Deutsch. They’ve also been featured in magazines and publications including The Wall Street Journal, Fitness Magazine, Men’s Journal, Vogue, The LA Times and many more.