Lead Generation
Most small and medium-sized manufacturers lack the resources—human, financial and otherwise—to aggressively pursue new sales leads. They realize the need for a Lead Generation effort, but without a dedicated structure, too many sales opportunities are likely to pass them by.
IMC’s Lead Generation service is a proven, systematic means of providing just such a structure; it’s an effective way to do more with less.
A Lead Generation engagement brings clarity to your message through the development of a unique, Marketing Physics-based Value Proposition. But we don’t stop there. As part of the initial work, there will be a thorough opportunity-scouting effort conducted to identify those industries that not only fit your preferred end-use profiles, but also project healthy growth in the coming years.
Next, we work with you to assemble a list of 200 lead generation contacts from among your 100 most likely sales prospects and the new industries identified. This list is prescreened to identify the proper decision makers. Then each Lead Generation prospect will be contacted to arrange sales appointments.
Our team does the work so you don’t have to. We go to work and deliver on three points of direct outreach. IMC’s Lead Generation efforts rely on a mix of personal emails, phone calls and promotional letters, each of which are carefully worded to capture the essence of your brand and your distinct Value Proposition.
The result? Real-time market opportunities. You receive Lead Generation status updates that summarize the “hot” leads—those who need immediate follow up—and those with more general follow-up requirements. You’ll know which leads are the most promising and exactly how to turn that interest into revenue.
On completion of the Lead Generation project, you will receive a CRM-friendly record of every call, along with a call-screened database to help you keep the conversation going through your own, ongoing Lead Generation effort.
You can trust this Lead Generation project to deliver results not just landing appointments with promising new customers.
What’s more, our Lead Generation program is recognized by leading banks, business owners, economic development experts and university professors as being the most cost-effective way to jumpstart growth.
Contact your Business Advisor today to learn more or to put us to work on your own Lead Generation effort.