Sales & Marketing

Sales

A steel and pipe manufacturer and service center that includes sales in both steel and pipe, structural and miscellaneous steel fabrication and rail/freightcar repair needed sales training and assistance with growing their sales efforts, implemented a “pilot program” to provide some background experience to its sales team while positioning them for ongoing exposure to sales growth techniques, behaviors and attitudes.

MoorePowerSales, IMC’s partner for sales development assistance, delivered multiple training sessions over a six month period to expose the sales team to a sales culture and ultimately to build a stronger foundation for the company.

Market Development

A company that makes products from diamond plate aluminum had rapid growth over the last year leading to many changes and improvements in their product line, customer service and marketing.  Due to this rapid growth, their website needed to be updated. They needed a company website and intranet for the public and dealers/distributors that offered up-to-date information on products as well as concise and helpful answers to customers’ and prospects’ questions.

Xsalta, an IMC market development partner, provided website updates and revisions to improve the look and feel plus functionality of the website and the flexibility of its interface with customers.

Performance Enhancement

A custom cabinetry manufacturer with a national market needed to decrease the amount of variance present in its manufacturing process.

Sigma Black Belt Training was provided in three one-week sessions at a rate of one week per month for three consecutive months.  The DMAIC problem solving technique was taught along with Six Sigma Breakthrough Strategies.  In addition, MINITAB software was taught to simplify the use of the advanced statistical problem solving tools.

A manufacturer of products for commercial buildings needed to adopt sustainable business practices. They needed to investigate the feasibility of incorporating alternative energy, particularly solar or wind, into their facility.

The Electrotechnology Applications Center (ETAC) under a partnership with IMC was engaged to provide an assessment of the facility. They assessed the manufacturing facility for current status and for P2/E2 cost saving opportunities. They reviewed facility records including energy bills and calculated potential cost savings and expected payback.

At completion, the company was provided a P2/E2 Site Assessment Report that identified both low-cost/no-cost waste reduction and energy savings measures and those requiring larger capital investments with paybacks of two years to those that have longer payback periods. The P2/E2 assessment generated the information needed to help the company develop a cost-effective P2/E2 implementation strategy.

Product Development

A start-up software developer of devices and systems with military applications needed support with testing and expertise with the launch of a new product. In order to qualify and evaluate the devices in different atmospheric conditions, third-party independent testing was required. IMC helped secure outside testing services to test: vibration, splash proof, lightweight shock, temperature and humidity.

This research assisted the company in understanding performance data regarding their device in different venues and if the device’s performance is deemed feasible.

Information Technology

A manufacturer of quality veneer sheets and edgebanding products needed to improve its IT system uptime and availability for improved utilization and productivity for the company’s corporate network.

IMC provided ITCare Silver Support to meet there challenges. The company can now focus on their business and not the distraction of technology.  They have also increased security for their data and network systems with predictability—service and budget.

Strategic Services

A leading producer of high-strength rail steel has been in business for 66 years and until recently had been very profitable. Changing markets and foreign competition have put a strain on sales and profitability. IMC helped restart a strategic planning process to establish a clear vision, core values and mission statement. In addition, executive coaching was provided to help the company align the vision with a plan to reach desired future goals.